Director, Data Science
Company: Santander Holdings USA Inc
Location: Lexington
Posted on: October 24, 2024
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Job Description:
Director, Data ScienceCountry: United States of AmericaThe role
is responsible to lead theDigitalData and Analytics team that
supports digital banking,executive strategy,digital marketing,site
monitoring, customer insights and segmentation,tag management, and
testing.
They will help set the vision and execute a framework to define,
build and manage data analyticsand insights across our enterprise
digital assets.This strategy will incorporate end to end customer
experience, both online and offline, including expandingour
capabilities to bridge the streaming digital customer data (site
interactions, digital engagement, etc.) with core customer data
(loyalty, services, depth of relationship, etc.) to build the
insights, analytics, and personalization that can unlock
growth.
They will partner closely with Digital Channel and Product Owners,
cross-functional IT partners, and key business stakeholders.
The ideal candidate will function as a highly influential and
effective leader in a fast moving global organization.
Responsibility
Develop and execute a long-term digital data and analytics strategy
that integrates broader strategic goals and organizational
initiatives to aid data-driven decision making and growth
Build and nurture a team of high performing team members who
deliver high-impact analysis and insights supporting business units
and digitals teams focused on: business case development, tag
operations, KPI tracking, site analytics, algorithmic marketing,
behavior and journey analysis, A/B testing, NPS and customer
success drivers, ROI/value assessment, optimization---etc. Trains
junior members to enhance digital analytics knowledge, skills, and
best practices. Experience with Advanced Analytic use cases and ML
techniques preferred.
Manage digital data and testing infrastructureincluding day-to-day
tagging operations andcloud based vendor relationships, to enable
delivery of digitals analytics capabilities, including tag
management and reporting, across the organization. Build
relationships with business users of the data to support their
requirements through effective communication, data governance and
documentation.
Partner with Business Intelligence team to develop and maintain the
stack of enterprise digital reporting, analytic tools and
dashboards including governance
Partner with digital marketing and optimization teams to design and
implement the next generation of marketing technology tools, to
solve for upcoming digital ecosystem changes.
Develop for scale a foundation for personalization in the digital
assets and beyond that will improve business outcomes and customer
experience.
Enable a culture ofprivacy, security, and data protection including
establishing the procedures and controls to safeguard confidential
customer information and data.
Analyze website and mobile app data on traffic sources and
patterns. Provide insight on data trends and anomalies, making
recommendations where appropriate to improve business performance,
identify unmet needs, and digital tools.
Qualifications -
8+years experience in a related field, including at least 4+ years
in comparable leadership roles leading digital analytics or digital
strategy in a financial or related business
Strong organizational skills, problem solving, issue resolution,
attention to detail, strategic vision, and a
curiousentrepreneurialattitude
Strong team building skills and ability to communicate with senior
leadership
Expertise in optimization in websites, mobile, and digital
marketing
Familiarity with test to learn methodologies and A/B testing
Preferred Qualifications
Expert level knowledge of Google Analytics 4(GA)
Expert level knowledge of Tealium or related Tag Management
Platform
Working knowledge of decisioning engines and personalization use
cases. Adobe Target and Campaign experience preferred.
Working knowledge of CDP and 1st Party marketing data
strategies.
Working knowledge of html5 ,css, JS, JQuery, and 3rd Party APIs
Working knowledge ofdashboard data visualization including: AWS
Quicksight, Google Looker, and/or Microsoft Power BI
Experience with mining click to event data at the session level in
cloud or distributed environments.
Understanding of schema and data taxonomy
Team -
The Data and Analytics Center of Excellence at Santander is focused
on utilizinganalytics and our petabytes of data assets to better
understand our customers, deepen their relationships, and deliver
the future of the retail banking experience. Our agile teams work
with key business leaders and decision makers to solve problems by
provisioning, mining, analyzing, and modeling data to provide
insights that drive impact. You will be joining a close-knit
hands-on team thatis responsible for managing Santander Bank's
digital data collection, syndication, analysis and reporting from
multiple digital properties including, but not limited to - public
web-sites, mobile applications, private sites, and social media.
The team utilizes the digital data collected from multiple sources
to build insights into digital traffic, first party profiles of
visitors to enable on-site personalization, funnel and behavioral
journey analytics for customer acquisition and customer experience
improvement. This team is also responsible for implementing all new
digital marketing technologies that utilize digital data or
interface with applications or web-sites. The team is the primary
owner of digital data for Santander Bank.
The Person-
We are specifically looking for someone who understands the role of
the digital analytics director and the critical part that this team
will play in scaling the digital transformation at SBNA. This
person should be completely at home helping build and grow a team
that can both lead in the data collection and syndication,as well
as in the insights and analytics necessary to drive growth and
improve customer experience. They will have the ability to execute
to a vision, build strong partnerships, and move at the speed of
business.
Diversity & EEO Statements: At Santander, we value and respect
differences in our workforce and strive to increase the diversity
of our teams. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, genetics, disability, age, veteran status or any
other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as
sitting, standing and walking. Occasional moving and lifting
equipment and furniture is required to support onsite and offsite
meeting setup and teardown. Physically capable of lifting up to
fifty pounds, able to bend, kneel, climb ladders.
Employer Rights: This job description does not list all of the job
duties of the job. You may be asked by your supervisors or managers
to perform other duties. You may be evaluated in part based upon
your performance of the tasks listed in this job description. The
employer has the right to revise this job description at any time.
This job description is not a contract for employment and either
you or the employer may terminate at any time for any reason.
The base pay range for this position is posted below and represents
the annualized salary range. For hourly positions (non-exempt), the
annual range is based on a 40-hour work week. The exact
compensation may vary based on skills, experience, training,
licensure and certifications and location.
Base Pay Range
Minimum:
$148,500.00 USDMaximum:
$253,000.00 USD
Primary Location: Boston, MA, Boston
Other Locations: Massachusetts-Boston
Organization: Santander Bank N.A.
Keywords: Santander Holdings USA Inc, Medford , Director, Data Science, Executive , Lexington, Massachusetts
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